The Psychology of Climate Change with Robert Frank

After more than three decades, the public is finally beginning to grasp what a serious threat global warming poses. Whats missing from the climate conversation now is a plausible narrative about how we might parry this threat.

Drawing on ideas from his recently published book, Under the Influence: Putting Peer Pressure to Work, Robert Frank explains why our ability to tap the prodigious power of behavioral contagion may make the path forward less daunting than many think.

About The Author

UCTV is the broadcast and online media platform of the University of California, featuring programming from its ten campuses, three national labs and affiliated research institutions. UCTV explores a broad spectrum of subjects for a general audience, including science, health and medicine, public affairs, humanities, arts and music, business, education, and agriculture. Launched in January 2000, UCTV embraces the core missions of the University of California -- teaching, research, and public service – by providing quality, in-depth television far beyond the campus borders to inquisitive viewers around the world.

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